Fan Culture
Rewound and Rediscovered: Why Young Americans Can't Stop Watching Aaron Kwok
Something unexpected is happening on streaming platforms and social feeds across America — a whole new generation is falling hard for Aaron Kwok, and they're not keeping quiet about it. From TikTok rabbit holes to late-night YouTube marathons, the King of Pop is finding his way onto the screens and playlists of fans who weren't even born when his career began. We asked the fans, checked the data, and here's what we found.